What I should have done for today’s promos

Today my book hypnoSnatch is part of two promos I heard were both pretty good:

Patti’s SFF promo: SFF promo

and FKBT: http://www.fkbt.com/.

But it’s 12:30, and so far, I haven’t had that many sales (only 5 and no sell-through). So I (tried to) change my blog title to “Trisha’s newby book marketing experiences.” And I’m going to talk about what might be some of the many problems.


In the FKBT newsletters, all the other books have long, long blurbs (+500 words?), but mine, down at the very end, only has a few short paragraphs. Why was I so lazy? I just don’t know.

Cover, cover, cover!

My covers aren’t “to market,” and they’re not even professional looking compared to other covers. Why did it take me so long to figure this out? Once again, I don’t know.

But even when I did figure this out, there was still a problem. I looked through thousands of pre-mades, and none of them would work for my story about a pink-haired young woman and her cat. I looked at many websites of cover designers. None of them looked right for me, and many were very expensive. I tried to save money by hiring someone cheap. Big mistake. I won’t go into that.

Meanwhile, my books were sitting there with covers that just weren’t working. Finally, I found a cover designer whose work I really liked. Very expensive for a person with my budget. I thought about the pros and cons of spending the money.


  • There’s a strong possibility that my books will never earn the money back that I spend on the covers.
  • That’s a lot of money for me to spend.


  • If I don’t get good covers, it’s almost guaranteed that my books won’t have a chance to go anywhere.
  • Spread over the four years I spent writing these books so far, it’s not that much money.

And so, it’s done. My order is in and paid for. I’ll get the new covers in early June.

Should I be doing promos before I get the new covers? Maybe not, but I’m doing a few anyway. My next really big promo will be June 15 to 17 with the new covers, and I’ll be posting the results here.



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